我国企业网络营销配送问题的研究.pdf

Abstract Sincc 1990s，wiul the hugc deVelopment 0f science and tecllIlology，there is pro掣essively impr0Ving iⅡpeople’s life style，pe叩le’s prodllction way and tlleir paniality for∞nsumption．New products and new sen，ice are印peaIing constantly for these reasons． Meanwh_ile， hi曲一speed deVel叩ment of t11e mod伽 jnf0册ati彻 techIlology has bmken throu曲the restrictions of time aⅡd region in infomation pIocessing锄d t唧pO 0f trallsⅡlissioⅡ．Networkjng and globalization about economic acCjvities havc become an i仃esistible打cnd．onljne佃arkedng has becn觚jndispensable part in economic actiVity appeared in our life． nis thesis insists that the reason why online—marketing has so b蟾potential and fi珊s and consumers are expecting so much is onlille—marketing has tlle advaIltage Of cDV(customer Delivered、，alue)oVer traditional markcting memods．By cIlstomers’ panidpation in products desigIIiⅡg，pmViding better senrice，sclling commodities with lower price，aIld increasiIlg ttle coⅡvenience of purchasing，onliIIe-marketing caIl掣eatly iⅡcreaSe tlle CDV HoweVer，the step of online-marketiIlg in Chim is slow thaIl expected because 0f many factors，such as the problem of mtemet techⅡologypaying on line， policies alld l哪s，scnse of consumers and so on．In this thesis，tlle author insists tllat nowadays the incompleteness of commodities distributiⅡg system causcs the higll cost aIld low quality of distdbution iⅡonline—mafketmg of ChiIla，so the CDV advantagcs of 叫liIle—marketing can’t be realized，which has been the critical factor which constricts the development of oIlliIle—marketing in China． 伯js t11esis bases on the rcse盯ch 0f the djstrjbutj叻tIleory in o|1ljne-Ⅱ】arke虹ng at first．Distribution meory is the foundation stone and staning poim in analyzing the current situatiOn to distribution of online—marketiIlg in China．hl order to find essence ⅡU_ou曲r印rcsentatjon，we need some co玎ed aIld substantjal theory as guide．Based on the defined meaniIlg of distr{bution in online-marketiIl＆this thesis study the theoreIic