我国体育经纪人发展现状和对策研究.pdfVIP

043025156张弛 我国体育经纪人发展现状与对策研究 S啪IW Sports broker is the output ofprofesslonalisatlon and commercaallzatton ofsport． Sports broker playsa very unportant role in sports market in the western countries wluch thear sports industries are well—developed，The rapld development ofeconomte in our country expedites the development and maturlty ofthe sports market．As the core driving force in sports mtermedlrary market，the sports broker will display more Lmportant market functlon 111 the sports industry,along with the tmprovement of economic and society development envtronmant and the mnovation ofsports system．Even thou曲the sports managerhas presented hun／herselfqmte late wth thelow level ofdevelopment in the lustory ofChina sport,but the growth IS relatively quick．At present the sports manager has form。d the c盯tarll foundaaon and acMeved a great deal in the aspects ofathlete broker and sports event broker． Now the management mechamsm ofsports broker has takena shape．Some local governments and sports assocaattons have legislated and set the regulations to put mto the praetace．The trammg system ofsports broker mmnly takes the form ofaponodic workshop， where the grading is sole and the mean is sunple．The brokerages are mostly composed of the transfer ofathlete，commercial exploration ofathlete mtanglble assets，sports event and enterprises sports marketing,etc．Because ofthe immature development ofsports broker and the specific charaetertstics ofCtunese sports management system and athlete training mcchamsm，many sports resource has not putm the markctso that the business scope in winch the sports broker can mvolve is qmte lirmted．The main problems at present phrase are-】．themarketability ofsports resource IS low；2 the marketing system／leeds to be well-regulated；3．the competitive ablhty ofClunese sports broker is not strong enough；4． thelackofindustryself-discipline．Furthermorethedevelopmentofsportsbrokeris influenced by the other factors：the level of ciwl economic developmenL the adj