宁夏A旅行社老年旅游产品营销策略研究.pdfVIP

Abstract According to血e‘blue book of chilla’s society a11alysis and forecaLst’published by chillese Academy of Social Sciences，in 2000，tlle number of elderly pe叩1e aged 60 and oVer was 129 million， accounting fbr 10．2％of tlle poplllation；in 2005，tlle po叫ation of me elderly was 147 millioIl， accouming for 11．1 9％of t11e popula廿。玛iIl 20 1 O，也e eldedy poplllation incre∞ed to 1 74 millioIl， accoun血唱f．or 12．78％of廿le poplllation．It is eStimated廿lat me elderly pop．ulation of Chiila will r髓ch 215 million，accoulldng for 15．28％ofme population．The elderly popula廿on da诅舶m 2000 to 2015 caIl be seen廿1at oIlr coull时is aging rapidly．As its population ages．The elderly m缸kct is becoming a hot topic noticed by all me present socie哆．As a special conSumer group，me aged砌lls仃y h孙received more锄d more a：cternion．Especially in recent years，wim sta士lda【rdS of 1iVillg improv访g aIld co士lSI观cr perception ch锄ging，tlle demand for t11e elderly tourist is more and more s仃ong．The number of elder touris乜accoumed for 25％of me coum叫’s tounSt．It sho、糙廿1at elderly to谢sm irIdu蚰了h觞留eat potemial to deVelop and will bec锄e one of ttle ta瑁et marketS in fu[咖．HoweVer，aS血ere exists lli曲 risk，low prom，Ⅱlere are a few tourism products for me elderly．There are no proper tollrism products for廿1e elderly to choose or t11ey call’t buy tlle s舐sfa烈。秒to州锄products．It renects山e elderly touriSt market would be Very promising in futIlre． According to 1iteranu．e review，it is observed that it h晒already had co叫less stIldy about tourism market锄d nwel agencies m缸keting and semor t01msts market．HoweVer’it lacks of 11nified锄d cell廿alized study about 01d age仃aVeling product．Thus，吐1e id篦of廿1is anicle is to solve p删cal problems of t11e elderly tourism product访NiIlg妇a A仃avel wi廿l coUectiI培a 10t of rel撕ve inform狐on 锄d discussing 4P t}leory a11d STP tlleo叫a11d tIle reIated marke缸g conceptS of缸wel agency iIl detail． n analyzes tIle elderly t0谢sm product in NingXia A traVel agency缸Im seVeraJ aspects，such觞product， p—ce，place，pmm矾。玛finding out