新宁县乡村旅游客源结构的调查.pdfVIP

摘要 近年来，随着经济的迅速崛起，旅游业也得到了迅猛发展，外出旅游的人日 渐增多，旅游日渐为大众接受喜爱。因此，各地都竞相进行旅游开发，且日益激 烈，所以如何留住游客，吸引更多游客，成为各景区所在地的人不得不考虑的问 题，那么，这不仅要求我们完善旅游设施，开发更多受游客欢迎的景点，同时还 要全面了解客源的结构。本文以湖南新宁为例，对新宁乡村旅游的客源结构进行 研究分析，然后得出结论，最后提出留住游客，吸引更多游客的建议。 本文在对相关研究成果进行回顾梳理后，提出了本文的研究框架，对收集到 的第一手资料，用描述性统计分析、聚类分析、数据分析、统计分析等方法，对 新宁县乡村旅游的客源进行研究，以期能更好地指导景区的营销工作。研究后得 出的主要结论如下：一，来新宁乡村旅游的客源以省内市场为主；二，客源在新 宁乡村旅游的日均消费处于中等偏低状况；三，游客在新宁乡村旅游的停留时间 短；四，游客重游新宁乡村旅游的可能性低。 在调查分析的基础之上，我个人归纳总结得出以下几点发展建议：一，整 合新宁县的乡村旅游资源，扩大营销力度；二，搞好旅游设施建设，增强接待 能力；三，突出特色，创造品牌；四，加强人员培训，提高服务水平；五，大力 发展生态旅游，走可持续旅游之路。 关键词：乡村旅游；客源结构；消费结构；活动结构 Abstract In recent years．淅th the rapid rise of the economy,the tourism industry has been rapid development,more and more people travel，tourism is increasingly popular favorite．Therefore，all competing for tourism development,and increasingly fierce， SO how to keep the tourists，attract more tourists，become the area where people have to consider the issue，then,this not only requires US to perfect tourist facilities，the development of more popular tourist attractions，but also understand the source structure．In this paper，Hunan Province as an example，analyses the market structure of new rural tourism，and then draws the conclusion，fmally proposed to retain the tourists，attract more tourists to suggest． Based on the relevant research results of reviews，this paper presents the research framework,and to collect the first hand data,using descriptive statistics analysis， cluster analysis，data analysis，statistical analysis and other methods，the new County Rural Tourist was studied，in order to better guide the scenic area marketing．The main conclusions are as follows：a study concluded,to new rural tourist market mainly in the province；two，the source of rural tourism in 0111daily consumption in medium low status；three，the residence time of tourists in the new rural tourism iS short；four，the possibiiity of Revisiting New Ningxiang village tourism low． On the basis of investigation and analysis，I conclude the following suggestions： one