国际营销管理ch09.pptVIP

* * 11. Exit Strategies Risks of Exit: Fixed costs of exit Disposition of assets Signal to other markets Long-term opportunities Guidelines: Contemplate再三考虑 and assess all options to salvage挽救 the foreign business Incremental exit Migrate customers To migrate customers to third parties so they can get after-sales service support Chapter 9 * Chapter 9 * Exhibit 9-11: Advantages and Disadvantages of Different Modes of Entry * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * 3. Exporting 3. Cooperative Exporting The firm enters into an agreement with another company (local or foreign) in