(戰略管理外部环境分析案例模版)HomeDepotAsia.doc

Conduct a complete study of Home Depot Asias external environment and identify the critical strategic factors in each of the following areas: The General Environment The Industry Environment The Competitor Environment Based on your analysis, do you agree with The Home Depots decision to move into China? The case content provides a great deal of information about the external environment for Home Depot Asia, specifically homeownership conditions in China and the home improvement market in which the company plans to participate. These environmental conditions present relevant opportunities and threats that will impact the success of company expansion efforts. The General Environment. Assessing the general environment focuses on a companys future and the forces that will influence its growth and performance. The table below outlines segment conditions and the potential opportunities and threats that they present. Opportunities Threats Economic Segment *See regional differences in table below Fastest growing economy in the world Second largest economy in the world Per capita GDP $1,703 (varies by region) Increasing productivity Village enterprises being set up in rural areas Promotion of self-managed state-owned enterprises Increased competition in marketplace 10% growth rate in agricultural and industrial output Doubling of per capita income Major industrial gains, especially in coastal areas Influx of foreign capital driving up industrial output of domestic and export goods Prices accelerating Increased trade 2008 Olympics - huge investments State bank lending readily available to home buyers Property speculation moving westward from east-coastal region Agricultural output steadily declining since 19851998-1999 Asian Financial Crisis: growth fell to 7.1% in 1999, inflation dropped sharply 1995 to 1999, tighter monetary policy of central banks, stronger measures to control food prices Large economic disparities between rural and urban regions Unem