战略管理20032.pptVIP

Chapter 10 Evaluation and ControlRead Sections: 10.1, 10.2, 10.6, 10.7, Appendix Evaluation and Control Evaluation Control: Process that ensures that the company is achieving what it set out to accomplish. Compares performance with desired results. Evaluation and Control Evaluation and Control Evaluation Control Information: Performance data and activity reports Evaluation and Control Measuring Performance: Performance = end result of activity Measures depend on organizational unit Measures: ROI Steering Controls SPC Evaluation and Control Types of Control: Behavior Cont