【精品】高中英语（人教大纲）第三册：Unit5 Getting the message(备课资料).docVIP

Reference for Teaching Ⅰ.异域风情 On Advertising Advertising began in the signs that merchants once put over their doors to tell the public,with symbols or pictures,exactly what was for sale inside.Posters,pamphlets and handbills began appearing in England after the invention,in about 1450 of movable types in Germany. The first newspapers appeared in England in the 17th century and in the New World at the beginning of the 18th.Advertising soon became part of these newspapers as it became part of the magazines that followed in the early 19th century. Advertising agencies began to emerge in the