Commercial success by looking for ‘Desire Lines’商业上的成功寻找“欲望线”.ppt

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2016-12-30 发布于上海
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Commercial success by looking for ‘Desire Lines’商业上的成功寻找“欲望线”.ppt

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ddd Commercial success by looking for ‘Desire Lines’ Carl Myhill (working for but not speaking for, General Electric, Network Reliability Products and Services) What Are Desire Lines? Desire Lines are from Urban Planning Desire Lines are from Urban Planning Desire Lines are from Urban Planning Desire Lines ‘Defined’ 100 year old urban planning term Show where people naturally desire to walk A perfect expression of human natural purpose Great design pattern for path design (Christopher Alexander) A little known concept / term Misused concept by modern planners Have Urban Planners Lost the Plot? Extending the Concept – around town Desire Lines from Speed Bumps? 376 accidents involving cyclists in 2003 (50 serious, 1 fatal) 88% of accidents in County involve cars (including in contact with bicycles) 47% of accidents in Cambridge City involve bicycles Extending the Concept – around town Extending the Concept – around town Rising Bollard Desire Lines? Extending the Concept – around town Speed Camera Desire Lines? Speed Camera Desire Lines? Speed Camera Desire Lines? Speed Camera Desire Lines? Extending the Concept – a around town Extending the Concept – back home Extending the Concept – back home Extending the Concept – back home Cook Top Desire Lines? 1959 study - errors associated with cook top layout up to 11% (Chapanis and Lindenbaum) 1979 Ray and Ray replicated the results reporting errors up to 19% 1997 UK Government report found: Cooking to be the 2nd highest cause of household fire Cookers left unattended – 75% of incidents Extending the Concept – in the air Extending Desire Lines to Computers Security questions failures Security – desire lines? Dept. of Concealment - Support 1. Plant grass. 2. Wait for paths to appear Website Desire Lines Website Desire Lines Rate this page / Was this review helpful? On-line Help Automated Teller Machines (ATMs) Loose Design Pattern... Card in Enter Pin Select Cash Amount Card Out [forced delay] Cash Dispensed Alternative... C