中国女主持人形象分析.docVIP

中国女主持人形象分析 Chinese female host image analysis 学 院（系）： 专 业： 学 号： 学 生 姓 名： 入 学 年 度： 指 导 教 师： 完 成 日 期： 2014 年 月 日 摘 要 电视节目主持人作为公众人物，他们的形象和举止都要与时代的审美要求相吻合。目前，我国经济社会飞速发展，人民审美逐渐多元化，电视节目主持人的形象也趋于多元化和个性化。节目主持人作为传媒的发言人，其形象对于传播活动具有极其重要的作用。电视节目主持人的形象要符合时代形象，要大方、舒适、得体，要与电视节目内容相呼应，要始终将具有正能量的审美观念传递给观众。随着传媒业竞争的日趋激烈，主持人在媒体竞争中所扮演的角色也愈发重要。从主持人的声音、外貌、服饰等外在形象给受众带来的视听效果，到受众对主持人在节目中的说话方式、观点表达及其个性的心理认同，再到主持人形象对受众的价值观和处事方法等影响，这是一个积累、深化的过程。主持人只有对这些影响有所了解，才能在此基础上塑造出良好的形象，才能在传播过程中取得很好的传播效果。此文将从以下几个方面浅谈中国女主持人形象。第一，通过各类型节目典型分析女主持人的外在形象变化；第二，通过各类型节目典型分析女主持人的内在形象变化；第三，男、女主持人的形象对传播效果的影响。最后，展望我国女主持人的未来前景及发展方向。 关键词： ；； Chinese female host image analysis Abstract Acting as public figures, TV presenters are supposed to improve their appearance and manners to reach aesthetic criteria of the era. Nowadays, with the rapid development of China’s economy and society and the trend to diversity of Chinese people’s aesthetic standard, Chinese TV presenters tends to appear more diversified and personalized. It is well known that TV presenters’ appearance is vital to the effects of communication activities when presenters acting as spokesmen of their media, and that their appearance should conform to images of the era, look decent and appropriate, correspond with TV program content and impress audience with positive-energy aesthetics. As media industry gradually becomes a fiercely competing battlefield, TV presenters will play the roles more and more important within media competition. What’s more, it is an accumulating and deepening process ranging from audiences’ audio and visual feelings, brought by presenters’ voice, facial features, clothing and other appearance characteristics, to a responsive chord in audience’s hearts struck by how presenters speak, present ideas and show personalities, and then to the influence presenters leave on audience’s values and behaviors. Only when pr