ppt课件-chapter10-supplychainmanagement.pptVIP

* * * * * * * How usual purchase works in a brick world Unique feature of catalog and Internet business: information and product flow disintermediation. Some companies use DS some not. Why? DS is a big pain for retailer and wholesaler. Where was it used before the invention of the Internet? * About a year ago, Forbes had an article titled “CHEAP TRICKS”. This article described S, a CD retailer on the Internet. Star-up capital about $800,000 – might seem a lot. But on the Internet, a major dimension of competition is product variety, and S hence offers 200,000 CD titles available for immediate shipment. If stocking an average of 5 CDs for each title at an average wholesale price $7, this would require an invest in inventory alone at about $7,000,000 – in addition to all other start-up investments required. So how does S do it? * How usual purchase works in a brick world Unique feature of catalog and Internet business: information and product flow disintermediation. Some companies use DS some not. Why? DS is a big pain for retailer and wholesaler. Where was it used before the invention of the Internet? * Industrial vs consumer goods. Internet – huge success. Look at the various sides of DS to find out why. * Marketing. On-line retailers do not have physical location or brand name. Where do these money go? * * * * * * Supply Chain Design WHOLESALER AMAZON.COM CUSTOMER INFORMATION INFORMATION PRODUCT PRODUCT Traditional vertically disintegrated channel Alliance Entertainment Inc. SPUN.COM CUSTOMER INFORMATION INFORMATION PRODUCT Drop-shipping channel Drop-Shipping in a Click World* Primary way company fulfills online orders Type of retailer Internet-only Multi-channel (on-line plus brick) From company facility that existed 13.9% 61.5% From company facility that was developed 30.6% 10.3% Drop-shipped 30.6% 5.1% Outsourced 8.3% 17.9% From facility operated by a partner 8.3% 2.6% Electronic fulfillment (software) 5.6% 0% Other 2.7% 2.6% *The state of eRetailing 2000. S