ppt课件-cultureand survey response- u i u c collegeof business（文化和调查反应- u我u c collegeof业务）.pptVIP

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2017-01-25 发布于四川
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ppt课件-cultureand survey response- u i u c collegeof business（文化和调查反应- u我u c collegeof业务）.ppt

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Culture and Survey Response Lecture Week 12: Conceptual Issues By: Shirley Cheng Adam Branson Week 12 Discussion Outline Introduction Cross-Culture background Paper Review General Discussion Aggregate the readings Warm up discussion What is Culture? What is the focus of cross-cultural research? What is the general research question? Cross-cultural comparison of survey response behaviors Why do we suspect cultural difference? Cultural Dimensions Cultural Orientation Cultural Subgroups Impacts various aspects of survey response behaviors The readings Survey compliance and nonresponse Cialdini et al. (1999; also Johnson et al. 2002) Response style Johnson et al. (2005) Context effect; Response scale effect Haberstroh et al. (2002); Schwarz (2003) Social desirability responding Lalwani et al. (2006; also Johnson and van de Vijver 2002) Cialdini et al. (1999) Compliance With a Request in Two Cultures What cultural dimensions are studied? What are their findings? Four Hypothesis: Four Results What are six social influence principles? What are SP and C/C? What are the effects Social Proof (SP) and Commitment/Consistency (C/C) on I/C How would reciprocity, authority, scarcity, and liking affect compliance? Cialdini et al. (1999) Does it matter whether culture is self-identified, proxy reported, or determined by a Cultural Orientation Scale (COS) or measure? (Handout) Is it measuring individual respondents, groups of respondents, both? How would we use other survey modes to conduct a COS? Is it a reliable measure of cultural orientation? How would cultural features of the interviewer influence compliance? Questions and Critiques Is it a problem if the researchers only conducted the follow-up on U.S. students? What if it is not Coca-Cola? Less well-known? A firm w/ neg. or neut. connotations? Does it matter that Poland is/was a country undergoing transition? Would there be other results if we revisit the respondents later? Is there something different or shared ab