GEMatrix.docVIP

GE Matrix By Fu Hang Competitive Strength High Middle Low High Expanding investment To do market segmentation To adopt specialization Market Attractiveness Middle Doing market segmentation To do market segmentation and Striving for small market share and add investment to use specialization Low Maintaining status Disinvestment Abandoning  Factors Affecting Market Attractiveness Market size Market growth Market profitability Pricing trends Competitive intensity/rivalry Overall risk of return in the industry Opportunity to differentiate products and services Segmentation Distribution structure (e.g. retail, direct, wholesale) Factors Affecting Competitive Strength Strength of assets and competencies Relative broad strength Market share Customer loyalty Relative cost position (cost structure compared with competitors) Distribution strength Record of technological or other innovation Access to financial and other investment resources Classification Definition Observed Traits Tough guy Organisations that have taken Value: risk taking High risks and have a quick attracts”tough”people turnaround if the feedback Heros:young people with is not good. Rituals: protect from bonds are often Cultural network: Work hard Organisations that take few risks and Value can also have a quick turnaround focus on the customer-find aneed and fill it. if the feedback i