《Dior Lady Art A Journey of Discovery》.pptxVIP

Dior Lady Art : A Journey of DiscoveryAR / LBS / EAD/EPR/ E-Marketing / Offline sales2016-10-27 CatalogueObjective StrategyCampaign SolutionCampaign InspirationCampaign Flow： DemoProject?proceduresPromotion channel and scheduleKPIother：500 locations list Objective StrategyOBJECTIVELaunch the New Lady Dior Campaign in China successfullyAttract new and young target in a creative wayBoost new lady Dior offline saleSTRATEGYBe the first brand using AR( Augmented Reality / LBS(Location Based Service) in ChinaCombining online campaign and offline saleCustomized a native EAD campaign for Dior Campai