Personalizing Web Page Recommendation via Collaborative个性化网页推荐通过协同.pptVIP

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Personalizing Web Page Recommendation via Collaborative个性化网页推荐通过协同.ppt

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Personalizing Web Page Recommendation via Collaborative个性化网页推荐通过协同

DB Group, DCST, Tsinghua University DB Group, DCST, Tsinghua University DB Group, DCST, Tsinghua University DB Group, DCST, Tsinghua University DB Group, DCST, Tsinghua University DB Group, DCST, Tsinghua University DB Group, DCST, Tsinghua University Personalizing Web Page Recommendation via Collaborative Filtering and Topic-Aware Markov Model Qingyan Yang, Ju Fan, Jianyong Wang, Lizhu ZhouDatabase Research Group, DCST, Tsinghua University Motivation Recommender framework Experimental evaluation Conclusions * * DB Group, DCST, Tsinghua University Agenda Motivation Recommender framework Experimental evaluation Conclusions * * DB Group, DCST, Tsinghua University The Web is explosively growing By the end of 2009 (source: the 25th Internet Report, 2010) 33,600,000,000 Web pages in China Twice as many as that in 2003 Finding desired information is more difficult. Users often wander aimless on the Web without visiting pages of his/her interests Or spend a long time on ?nding the expected information. Motivation * * * * DB Group, DCST, Tsinghua University * DB Group, DCST, Tsinghua University * Web page recommendation Objective To understand users navigation behavior To show some pages of users interests at a specific time Existing popular solutions Markov model and its variants Temporal relation is important. Web page recommendation * * * * DB Group, DCST, Tsinghua University If the browsing sequence is A B C … A B C … A B C, Then C is recommended when A and B are visited one after another No personalized recommendations All users receive the same results Topic information of pages is neglected. Two pages, which are sequentially visited, may be very different in terms of topics. Limitations * DB Group, DCST, Tsinghua University * Personalized Web page recommendation Two novel feature