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Research on Chinese Dance Sport Marketization.doc
Research on Chinese Dance Sport Marketization
【Abstract】From the view of sports industry, dance sport market can be divided into following types: market for dance sport competition; market for dance sport entertainment; market for dance sport goods; marker for training professionals; and market for dance sport media. From the analyses and discussions we can concluded: 1.Chinese dance sport experienced single event period, multiple development period and reformation period. Nowadays,top quality events have becoming more and more mature and the effectiveness of Dance Sport marketization development has been highlighted. 2.The motive force of the development of market mode for the sports dance competition are deeply innovation and the construction of the primitive flat, the support by the rapid and benign socioeconomic environment,the foundation for the future development given by the improvement of life condition and the change of consumption patterns from survival form to enjoying and developing form, the huge consumer market of sports dance, the culture quality of the sports dance and the broad influence in the world. 3.Under the management of CDSF, there are three types of typical events: Chinese sport dance title matches, club league matches, and international open matches or tournaments. 4.The general adoption of market principle for Sports Dance competition is the club mode and proefssionalization. Therefore, it is necessary for us to found the professional united companies certified by practice. 5.Operations for the market mode of other athletic competitions can provide experience for the construction of market structural mode of dance sport competitions. We should study these successful experience and improve the education for the reserve forces of sports dance persistently. And then construct a more reasonable, more normative competition mechanism to promote the development of sports dance in a healthy and mature way.
【Key words】dance sport; competi
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