茶文化旅游模式研究及开发策略——以浙江顾渚村为例.pdfVIP

巾国摩亏通报 2012，28(03)：315—320 Chinese Agricultural Science Bulletin 茶文化旅游模式研究及开发策略 — — 以浙江顾渚村为例 宗敏丽 ，祁黄雄 ，吴健生 ，冯 拮 ，黄秀兰 (-北京大学深圳研究生院城市规划与设计学院／城市人居环境科学与技术重点实验室，广东深圳 518055： 浙江财经学院城乡规划与环境管理研究所，杭州 310012) 摘 要：在研究茶文化旅游特征及当今旅游模式的基础上，借鉴前人研究经验，提出荼文化旅游模式应综 合考虑开发者利益、游客需求、当地资源特色和产品设计等要素，使其具有多种不同的组合方式，在应用 中增强其能动性。因此茶文化旅游目的地选择模式时，需根据自身特点设计不同产品，确定开发方，满 足不同的游客需求，以达到最大的生态效益、社会效益和经济效益。以顾渚村为例，通过实地考察、问卷 调查等途径探讨其茶文化旅游模式，并提出相应发展建议。 关键词：旅游模式；茶文化；顾渚村 中图分类号：$571．1 文献标志码：A 论文编号：2011—2287 The Study of Tea-Culture Tourism M odel and Development Strategy — — A Case of Guzhu Vilage．Zhejiang Province Zong Minli ，Qi Huangxiong2，Wu Jiansheng ，Feng Zhe ，Huang Xiulan ( School of Urban Planning and Design,Shenzhen Graduate School，Peking University／ The Key Laboratoryfor Environmental and Urban Sciences，Shenzhen Guangdong 518055； 2Institution of Urban Planning and Environmental Management， Zhejiang University ofFinance and Economics，Hangzhou 310012) Abstract：Based on the study of tea-culture tourism characteristics and the present tourism models，and also drawing on the experience of predecessors，the present paper put forward the view that the choice of the tea-culture tourism models should integrate the interests of developers with the needs of visitors．The characteristics of local resources and the design of product should also take into consideration．Different combinations could be tried to enhance the subjective initiative in the application．Therefore，in the choosing of tea—culture tourism models，as for the developers，need to design different types of products according to their own traits to meet customers’demand．The present paper took Guzhu village as a case study，by means of field study and questionnaire survey and other approaches put forw ard the relevant recommendations for the development of tea-culture models． Key words：tourism model；tea-culture；Guzhu Village 0引言 随着旅游经验的丰富以及价值观念与生活方式的 改变，传统的大众观光型旅游产品已不能满足人们的 旅游需要，旅游资源开发理念和旅游产品结构亟需调 基金项目：国家自然科学基金重点项目“生态系统服务与区域社会福祉耦合机制研究：基于地理学综合分析的途