2017年江苏省常州市西夏墅中学高中英语 Unit1 Advertising Word power课件 牛津译林版必修4.pptVIP

* 牛津高中英语 (模块四 ·高一下学期) Word Power Unit 1 Advertising Unit 1 课件描述： 本堂课是以介绍构词法知识为主的词汇教学课。词汇是语言基础知识的重要组成部分，构词法能帮助学生提高掌握词汇的效率。但是，强调基础知识指的是语言知识的灵活运用，教师在语境中教学，学生在语境中学习，在语境中运用。 Blank-filling ____________ (advertise) are an important part of life. They use lots of ______ (attract) pictures and _______ (excite) languages to sell products or services. ________(general) speaking, there are two main types:______ (commerce) ads and PSAs. They do not always tell you the _______ (true). We should be ________(care). Advertisements attractive exciting Generally commercial truth careful Question: How are these new words formed? More examples: Root derivatives/new words health interest depend use difficult week healthy interesting dependent useful difficulty weekly Competition: Think more words that are created this way. Which group can win ? The group that has the most words wins. How to form adjective from nouns and verbs? Wu Ping: Do all ads play tricks on people? Wu Hong: No. PSAs use some of the same methods as commercial ads, like attractive pictures and exciting languages, but they are not meant to trick us. commerce n. commercial attract v. attractive excite v. exciting Using suffixes Noun +y +ly +ic +al +ous +ful health healthy week weekly hero heroic nation national danger dangerous help helpful Verb +ed +ing +able +ive amaze amazed excite exciting enjoy enjoyable attract attractive Can you think of more examples? Exercise: Best Clothing Shop Possible answers: (1) lovely (2) attractive (3) boring (4) energetic (5) friendly (6) enjoyable (7) lucky (8) fantastic Let’s learn more about suffixes. Suffix Meaning Examples (adj.) -ical having the quality of -abl