LOCALIZATION OF AUTOMOBILE ADVERTISING TRANSLATION 汽车广告翻译的本土化20.docVIP

LOCALIZATION OF AUTOMOBILE ADVERTISING TRANSLATION Abstract: Nowadays along with the globalization of economy and trade, products from all around the world spread widely. In such a globalizing tide，automobile industry also presents a similar trend. Therefore, advertising translation plays an important role in the promotion and development of automobile industry. And localization which means taking a product and making it linguistically and culturally appropriate to the target market plays the more and more essential role in the process of advertising translation. Through analyzing typical auto