Are not afraid of fire to do a selling point.docVIP

 PAGE \* MERGEFORMAT 13 ‘Are not afraid of fire’ to do a selling point Electrical equipment industry with low barriers to entry and high profits. As the profit-driven, and many brand companies (such as Haier, etc.) aimed at the electrical equipment industry, there is no more powerful enterprises rush into mass action, blind intervention, going-rate once upsets, such as muddy water in general, to 2001 Year of electric industry competition became more intense, and growing involvement of new manufacturers. According to statistics from related departments: Domestic production of switches, sockets manufacturers about 2500, with production of about 900 licensed eligible. With China’s accession to WTO, foreign-funded enterprises to enter China’s policy of greater relaxation, a large number of foreign-funded enterprises have to rely on capital, technology, brands have vied for advantage in China, into the electrical industry, Tiancheng is one of them. Know the real situation Electrical lines across the country have greater influence in the city is the Huizhou ABD, CQ, Shunde’s BS and so on. Capacity of the pattern of the market share of various products as follows: high-end products account for about 8%, mid-range products account for about 25%, about 35% of low-end products, parallel imports accounted for 32%. In brand operation, only the Huizhou ABD better market-based, mature networks, marketing systems and brand awareness. Market space, as more manufacturers or trading companies of the involvement of more and more narrow, profit margins shrink, there are big; than a few years ago, the existing range of products profit fell 10% -18%, and the brand manufacturers are adjusting their product mix, to high, medium and low-end market will be fully penetrate, which exacerbated the electrical product market competition. In addition, some powerful manufacturers (especially the market a good foundation and a longer operating hours and regulated operation of several manufac