Good Di the brands core values and the Guangdong shampoo brand dilemma.doc

 PAGE \* MERGEFORMAT 18 ‘Good Di’ the brand’s core values and the Guangdong shampoo brand dilemma Di is the early involvement of a good shampoo industry, Guangdong Province, the famous daily chemical enterprise, Di is the first good shampoo brand in Guangdong section to learn a standard version. Such as pull-fang, Di Flower Show, Liang Zhuang, celebrities such as shampoo brand-building enterprises in the first Di brands can learn a good shadow, so it must sense that a good brand of Guangdong plate Di shampoo enterprises have in common characteristics, study them well, Di brand strategy problems right the whole of Guangdong plate is of universal significance. However, there is no latecomer to the market, good Di show in competition with them later in the process of fatigue Jian Xian, brand position and market conditions have also been an unprecedented challenge. Di on a good brand of thinking has important significance. Guangdong, the lack of a national brand shampoo Good Di brands currently in the country is in what position? Guangdong plate shampoo brands difficulties faced by the brand What is this? Through analysis of Guangdong plate shampoo brand development report and a good brand in the country’s status of Di can be drawn more objective and accurate conclusion. First, in Guangdong brand shampoo brand penetration Brand penetration is an urban-population, the number of shampoo brands the percentage of users. According to market research data show that Guangdong Cenozoic plate shampoo brand brand ranking is not optimistic. On the contrary, Wuhan plate, Chongqing plate, Shanghai plates are integrated into the national brand of shampoo brands among the top 20 on average, reflecting the Guangdong plate is very active despite the shampoo brand, brand communication effects have not achieved a breakthrough progress, Guangdong shampoo the lack of brand leader. 1) A nationwide sample of 30 cities, good Di brands to enter the top 20 cities are: Chengdu 19 4.7%,