Marketing power Chapter IV- Brand Strategy and Marketing Strategy Competition (Part Two).docVIP

 PAGE \* MERGEFORMAT 28 ‘Marketing power’ Chapter IV: Brand Strategy and Marketing Strategy Competition (Part Two) Section V Marketing Strategy Through market research and competitive strategy analysis, A brand-name products have been identified target market segments. In order to achieve Zhiyizhibi, Baizhanbudai, after careful analysis of the overall market and the consumer, competitor research and analysis, we have developed for the relevant marketing mix strategy. Marketing mix strategy can be summarized into a simple 4P, namely: product (Product), Price (Price), the location or channel (Place), promotion, or dissemination (Promotion). The four parts of the marketing mix are customers ‘C’ as the center. Product Strategy Product strategy is the core of marketing strategy, other strategies - price, channel, promotion strategies must focus on product strategy commenced. Product strategy, the main target market for the development of suitable products or product portfolio. Relative to the olive oil markets: A brand of olive oil is imported olive oil in the high-quality, general consumers can afford, affordable olive oil products; relative to the market, the entire industry: it is beneficial to human health, and has the best beauty and health care functions of cooking oil, is ideal for long-term use of consumers. Product is to meet the needs of the people some things, it includes not only physical entities, but also include some intangible embedded in products other factors. Someone once said: ‘We live in an awareness of the product or service quite different with the previous era. To a large extent, it is not a basic core product, but our core products around a combination of satisfaction. ‘Modern theory of marketing the product as a whole, including the core product, tangible product and additional products. Core product is the customer buying a product, the real pursuit of interests; appearance, packaging, etc. are the core products can achieve tangible p