Pharmaceutical market winning sales in the rural areas series one- to win sales in the rural areas capturing highlights opportunities to win.docVIP

 PAGE \* MERGEFORMAT 13 ‘Pharmaceutical market winning sales in the rural areas’ series one: to win sales in the rural areas capturing highlights opportunities to win Highlights 1: Rural market development conditions have become more sophisticated An economic development: the huge rural population, consumption enormous level rising significantly enhanced the purchasing power of rural markets, is a geographical area from the consumption power and a broad look at the concept. Contains a ‘rural area’, that is, a native of rural villages in China there are nearly 900 million rural population, more than 200 million households, long-term residents in rural areas of the population 6 million. Also includes a ‘rural economy’, that is, economic levels and lower spending power of counties, county-level cities and suburbs. China has more than 2,600 counties and county-level cities, counties, county-level city, in that a portion of which is also designated to ‘rural market’ where the range. This means, ‘regional rural’ and ‘the economy in rural areas’ covered by the rural population of 11 million, accounting for 90% of the total population; it is a huge market base, representing a very large consumer demand. As the economy continues to develop, the majority of rural areas, showing a rapid trend of development. Among them, Jiangsu, Zhejiang and Guangdong is the fastest. Such as the hundred counties in southern Jiangsu Jiangyin City, just a county-level city, but already has 10 A-share listed companies, industrial output value even more than many of our northern cities at prefectural level. In these areas of high-income sectors of the health care needs, driven by steady growth in demand for drugs. Second, potential release: Relative 12 market, a huge potential growth market capacity in rural areas According to China Association of Pharmaceutical Commerce statistics, urban per capita consumption of drugs and the rural per capita drug consumption ratio is about 7:1, pharma