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God to family- the return of Progress
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‘God’ to ‘family’: the return of Progress
According to May 26, 2004 ‘City Express’ reported: Ningbo, a restaurant playing the ‘affection card’, they will be ‘customer is God’ is a principle of service up to a ‘customers are relatives’ height, as a challenge to Ningbo Food market. However, one can see the slogan on the chopsticks wrappers, guests are often first Yi Leng, and then laughing, Paul has unwittingly allowed more extra dishes. Chopsticks on the slogan, namely: ‘Customers are not God, is the family’. Such a reference is very intuitive to express out the owner’s original intention: To improve treatment of customers just like their relatives in exchange for customer trust and loyalty. It can be said that this is a very real progress, but also a kind of forced by competitive pressures arising from the ‘return to basics’.
Misunderstanding ‘God’, ‘God’ into a tool
In the Christian culture, God is supreme, and a person can never be betrayed God, or do anything that is forbidden by God. In China, we attach importance to family relationships, family is paramount, and we should not betray their loved ones, do not do things detrimental to their loved ones. As the saying goes, ‘虎毒不食子 ‘, enough to shed light on our traditional Chinese culture on the affection attention. In addition, the ‘roots’ on the surface the idea is the importance attached to nostalgia, I believe that its essence is the importance attached to family ties - home is where he was born and raised, but also hard-working family, it is also a substance affection of extension.
In China, we often hear or see this statement: ‘Customer is God’. Businesses want to use such a statement to express their great attention to customers, but in fact not the case, in most cases, the ‘customer is God’ is just business use of the ‘word’ only, without the slightest practical significance. This is not only to customers of a fraud, actually a kind of ‘God’ misunderstanding and disrespectful
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