Golden tip Zhuang Cheung Gong Lue.docVIP

 PAGE \* MERGEFORMAT 13 ‘Golden tip Zhuang’ Cheung Gong Lue As the provincial capital, Changsha, Hunan Province, not only has a heavy historical and cultural heritage, but also led the Hunan as well as national consumption trends, in Hunan province’s economy plays a vital important role. As the fierce competition in the market participants liquor and practice, we may be more concerned about their own products in this market, meaning: Could you have been recognized by the market? Can the market place? Ability to develop in depth along the market level, in the ruthless and brutal Haihong stream of commerce to establish its own bridgehead base? ‘Golden tip Zhuang’ as a key support Wuliangye Group, one of the top ten strategies for the brand in November 2002 to enter the Changsha market, months of development can be said to score one victory after victory to victory. Whether it is up to 300 yuan a ‘treasure gold tip Zhuang wine’, or retail for more than 20 dollars ‘OK golden tip Zhuang wine’, are firmly in Changsha market, gaining a solid footing. Not only won the recognition of the market, but also by consumers, keep returning for more than 90% for the full series of products into the market, Hunan has laid a solid foundation. In-depth investigation, Zhiyizhibi ‘Golden tip Zhuang’ in march Changsha, even though it has been formed in some markets selling situation, the momentum and vitality. Changsha, the target market is walking in the forefront of fashion consumption, capital has always been a lot of drinks companies are springing naked to one of the most intense market, the purchasing power and consumption levels even though no doubt. But the way the market understands the ‘golden tip Zhuang’ decision-makers understand: a brand succeed in Changsha market, a gun fired, they will have ‘military forces did not move, forage first’, we must first carry out a full understanding of the market and grasp. In May 2002, ‘golden tip Zhuang’ a number of senior market re