Gong brewing revolution Small is Big break Bureau to develop.docVIP

 PAGE \* MERGEFORMAT 14 ‘Gong ‘ brewing revolution Small is Big break Bureau to develop Import North along State Road 107 car Mercedes-Benz, when through the Hunan Xiangtan County, YI Su Changhe Town, a huge billboard companies ‘Lake Nangong ** Wine Co., Ltd.’ sudden leap into my eyes. ‘Gong **’? The name seems familiar, a careful search on in my mind before we think of last summer, I am in Xiangtan city and the owner of this firm, asked why not have a first date, that brief conversation left me with a deep impression, HE want to ‘Tribute **’ Liquor bigger and stronger ambitions to relax, think of it so far still vivid. Now ‘Tribute **’ Liquor Sales From EMKT. situation in the end how? In a warm spring afternoon, I visited with such a question of him: Me: what general, the recent business Kehao? DR: General, which sells mainly wine or local government protocol. Me: not yet entered the foreign market? . DR: Temporarily not, but the idea has been for a long time. Me: Why not the idea to implement? DR: Also did not find an entry point to enter the market. Me: Oh! Then you look at ‘Tribute **’ wines are those a good selling point? DR: The main is culture. ... More than an hour’s chat, so I have to ‘Tribute **’ wine in a better understanding of the status quo, but also accepted the invitation of HE, planning ‘Tribute **’ wine how Small is Big, breaking up in the market development program . Analysis Now market competition, the emphasis is on marketing, the business is to create an atmosphere, conditions, talking about the kind of methods, means, sales is the purpose, is the result. A Competitive Advantage With the right methods, sales more efficiently. If there is no certain marketing tools, methodologies, they can not sell a certain extent the atmosphere, naturally less sales. ‘Zhiyizhibi, Baizhanbudai’. Marketing as a war, we must analyze enemy strengths and weaknesses of both sides in order to have long Gongdi short, in order ultimately to triump