Search for Business in China- 20 years ago Chinas foreign.docVIP

 PAGE \* MERGEFORMAT 9 ‘Search for Business in China’: 20 years ago China’s foreign In 1989, the United States Coca-Cola’s joint venture, Shanghai Shen Mei Beverage amp;amp; Food Co., Ltd has been established for two years, and there are 50 Americans for its work, selling products here, Coca-Cola, Fanta, Sprite soda and Shen America’s domestic brand snow Philip. In Shanghai, they are not bad performance. Qin Shen America’s people, summing up the lessons learned from their success as the word ‘is the courage to fight’. The reason why Shenmei in a very short period of time to win the market and win customers, in the Qin people view, should be attributed to pay close attention to product quality and after-sales service quality. Qin people quoted the famous Coca-Cola Classic: to make our products to consumers ‘willingness to buy, buy, buy affordable’. In fact, this is the Coca-Cola in 1995, the market 3A prior to the principle of well-known: Available, Affordable, Acceptable. Delivery is not timely for the Chinese companies wound up surprising, but Coca-Cola is intolerable. Shen America at this time is equipped with 27 special special delivery vehicles, shuttle from morning to night in the streets of Shanghai. This delivery truck or a special Coca-Cola, the body is small, low carriage, not only facilitate the porters, and generally are not subject to limited roads. On the customer requirements of products, courier, delivery not only to timely and accurate manner, but also provides the need to ‘accurate, neatly stacked, which enter their stores, never unloaded at the door. ‘Coca-Cola and even strict courier,’ are not allowed to purchase units in shopping, eating all meals in the purchasing unit of table d’hote, and must pay. ‘Re-offenders were punished, ranging from a warning. On one occasion, Shin-US operation, when a courier came in smoking, surrounded by smoke-free, so the use of tobacco bought votes in the purchasing unit of cigarettes. After the company was