Season 5 taken for a ride!.docVIP

 PAGE \* MERGEFORMAT 4 ‘Season 5’ taken for a ride! During the World Cup, Jianlibao to give the people of a ‘now popular Season 5’. While the heat of summer, it seems Jiaoren imagination. That wonderful season 5 ah, cool, warm and ... ... However, to the store to find, after looking through horn Garak, or not see ‘Season 5’ hosting the Games. Name of head is to carry up the channels and not ready, not being taken advantage of money-losing, what? Only from an awareness of new products, spread angle, Jianlibao launch ‘Season 5’ of the time, consumer targeting, media selection, advertising, etc. are all carefully arranged unusual, but very reasonable. In the World Cup period, the launch of the product, and always take the sports bandwagon Jianlibao marketing strategy consistent logical. * Consumer location in the vibrant young generation, and reasonable. * Forms of advertising to a group of young people ‘on the streets cool dance’, dance ‘Season 5’, strong fashion sense, but also look great. * The media chose CCTV sports channel, but also in the World Cup broadcast of the broadcast of density, influence, there is no problem. But the hard-won knowledge will be made up of consumers, and consumers have a desire to try to consumption, but can not find your product, multi-pity! As we all know: there are 50% of advertising is wasted, but 50% of which in the end, we all very confusing! Jianlibao wasted enough obvious place to go bar, advertising intensity and channels do not match the intensity, the result is the product can not come to the hands of consumers, businesses selling products failed to reach the objective, even if it is not a waste of that 50% of the total. Perhaps, the manufacturers would say: I just want to hang like the appetite of consumers and dealers, etc. to the Hala Zi-class appetite for hanging three feet long, afraid you can not distribute my product? Consumers do not afraid to spend their money? - Really naive! All this in what year, but he