Screamed Why do not unveiled and shouted out-.docVIP

 PAGE \* MERGEFORMAT 6 ‘Screamed’ Why do not unveiled and shouted out? Yangshengtang can be said that one well versed in commercial Road businesses. While involved in the industry highly fragmented, it will always be able to enter areas of any new concept of marketing and event marketing by the rapid rise and threaten the status of industry leaders. Farmer spring, Nongfuguoyuan, adult vitamins, clear mouth ... ... Yangshengtang almost every new product launches have become a ‘dark horse’. However, in the screaming of this functional beverage on the Yangshengtang failed to extend past glory. Opposed to those who defeated every enterprises, Yangshengtang so successful cases of business failure may be more worthwhile for us to think, sum up. Why do not unveiled and shouted out screaming? I believe that at least the following three reasons: First, an alternative route to scream difficult to play a big Will be a big investment, and look to the eternity of the product positioning in an over-segmentation of the market risk than a natural product targeted at the mass market is much higher. Siemens has been an alternative, known for trendy. Companies want to rely on alternative or a trendy cell phone models, as well as a different type of ads to shake Nokia and Motorola’s dominance with the result that a number of business people when choosing a phone, the Siemens discouraged. Because they are worried about, alternative, new wave will affect their image! This is destined to Siemens can only work hard in a small market, but lost the spending power of a strong business market. Come take a look at Yangshengtang screaming drink. Screaming, in accordance with the intention of Yangshengtang towards fashion, to locate the direction of the young, but it has done a series of advertising and promotional items, the more the performance of a release for emotional catharsis. Whether it’s advertising ‘beach chapter’ or its packaging or its product name, are clearly reflected thi