Screamed failed- dark horse Yangshengtang can go far-.docVIP

 PAGE \* MERGEFORMAT 20 ‘Screamed’ failed: dark horse Yangshengtang can go far? As in 2003 during the SARS epidemic ‘pulse’ of the popular, so caught in the fierce competition in the beverage business major brands to see a new dawn. With the developed countries per capita consumption of 7.5 kilograms features a massive amount of drinks compared to China’s per capita consumption of 0.5 kg per year is really pitiful, but the pulse of first ‘functional drinks populace’ success, so that beverage companies have reason to believe that a new tempting cake in front of us already YR ascension. In 2004, it has tremendous market potential volume of the fuse has been lit, the major beverage giant began to swarm into the functional beverage market. Wahaha in January is the ‘activation’ shouting ‘Follow me’, 2 month is’ a farmer screamed ‘starting debut in March the first men and women drink’ he + she - ‘leisurely walking, April Master of the’ King Running X ‘star began to lead separate ways ... ... biggest names in racing debut, the product of the brilliant, beautiful ads, Hui Jin chic, dazzling. Marketing of new products has always been surprising move of the Yangshengtang, lost no time in the launch of the ‘screaming’ series features drinks, doing my part to become the flames of this most worthy of attention. Yangshengtang of ‘screaming’ products have high hopes, and strove to the brand name to the crowd to the promotion of innovation and must achieve full differentiation. In Yangshengtang the plan, its strategic position even more than in 2003 Rounds of ‘Nongfuguoyuan’, were identified as priorities in 2004 first put into the brand. Brand: Why ‘scream’? Yangshengtang’s ‘scream’ brand in the market two years ago and have been registered, has been looking for the right market opportunities point of release. And functional beverage boom in 2003 degrees undoubtedly Yangshengtang people with a strong signal: ‘scream’ of the shot in! Although the ‘scream’ and it is in th