Service for the majority of workers peasants argument actually ignores the brand positioning.docVIP

 PAGE \* MERGEFORMAT 9 ‘Service for the majority of workers peasants’ argument actually ignores the brand positioning The brand in the Chinese market, when do is talk about positioning. Brand’s market positioning is to determine the enterprise’s brand is to unite feelings in the end who body. Most companies make products that this brand will certainly be on the emotional needs of your product group of consumers. If your brand is not built on the emotional needs of your product group of human beings, but in the other groups, you have no brand value. ※ main difference between the brand depends on the population characteristics of the times Why do targeting? Because different groups of people, their emotional value of demand is different. 20 years ago, 30-year-old and 40-year-olds the same thing is still relatively convergence of views, but today is not the same. China’s social development over the past 10 years, concentrated in developed countries for several decades the development process. Due to the rapid social development, between different age groups, the concept of consumer differences also become increasingly evident. We previously generated a gap between two generations, but now, two or three years old will also have poor gap. Besides singers, each a star corresponds to a different group, he (she) should have his (her) group orientation. Like Jay mostly girls under the age of 18, age, and then bigger is definitely not a place because he was shown a lot of childish composition, is entirely directed at young people in this group. Retention example, where a Japanese anime hair, dressed like a cartoon where the characters are also, all the performance, languages are also like that in short is to make those who think he Xiaonian Qing cool. This is through planning and packaging, he must be found for the location of people can accept a culture respond in kind. Some people say that if you like Jay Chou more than 18 years of age girls, it does not explain h