Shenzhou VI is not able to carry.docVIP

 PAGE \* MERGEFORMAT 5 ‘Shenzhou VI’ is not able to carry With ‘China’s space industry partners’ is the highest level of sponsorship Shenzhou VI, for example, even if marked on the packaging of products such words, it is hard for consumers ‘high quality’ of the association, because the sponsor is not a product certification. Therefore, some companies expect to take ‘Shenzhou VI’ the power of ideas to enhance the quality of the image is not reality. An air-conditioning company suffered a major crisis and the recent turn of events, this high-profile sponsors ‘Shenzhou VI’, hope, out of the woods to achieve a comeback, in the observers view, this idea almost childish. Some people may ask: Why then Mengniu sponsored ‘Shenzhou’ will succeed? Firstly I should say is that Mengniu’s success is definitely not sponsored by ‘Shenzhou’ success, but the success of business enterprises themselves, in the circumstances, it even without sponsors ‘Shenzhou’ still can be successful, it’s like not sponsorship of this year’s ‘Super Girls’ still the same success. Business success, the root causes within the enterprise, rather than external, a mechanism for a problem of the enterprise, no matter how sponsorship is also no good. A sponsor of the leading role of enterprises is very limited, enterprises can achieve healthy development and is not sponsored or not, but rather the ability to achieve system operation, the possibility of establishing the system more competitive. Of course, there are outstanding because of one aspect of the fast-growing enterprises, China’s domestic mobile phone enterprises have such experience. However, such enterprises are often short-lived, did not last long. Qi proud of that year the local phone market share, more than 60% of once-washed, and then take a look at today is what kind of a scenario, market share fell more than to the third quarter of 2005 has fallen 34%, and is likely to keep falling . Why? Because it led to the local mobile phone mark