Silly things reflects the weakness of the brand-free market.docVIP

 PAGE \* MERGEFORMAT 9 ‘Silly things’ reflects the weakness of the brand-free market ‘Official documents’ Cause Troubles Hanchuan municipal reception liable to 10 million yuan, 25,000 yuan City Public Security Bureau, Fairy Town 70 thousand yuan, 55,000 yuan Ma Town ... ... This series of ‘indicators’ is issued by the Office of Hubei Province this year Hanchuan city’ drink task ‘. Hanchuan to documents issued by the municipal government office, production and ‘little confused cents (God)’ series of wine Hubei Yunfeng wine company is the first to settle Hanchuan businesses, pay taxes of more than 13 million yuan last year, while the share of products in Hanchuan is very low. To this end, official hospitality in the city to advocate the use of its products, required to complete the ‘task of ‘200 million. Complete the program will be 10% of the reward, not completed project will be communicated to criticism. Hanchuan City, Hubei Province recently issued on a small drink confused cents (St.) Liquor indicators of official documents events in all media and networking lot of heated discussions, Baidu casual look, there are tens of thousands of the information displayed. But are either self-discipline is a violation of the principle of the government, in violation of the principle of fair market competition and so on, but in fact, through this incident was able to reflect a deeper level operation of the market of small confused cents and brand issues. ‘Official documents’ reflects the brand potential decline In the liquor market, government accounts for a considerable share of the market, so in the form of public relations through the government, removed the market for a sales increase is enough to make a significant contribution, but the Government in the form of public relations should be how to do? The Government official drink wine, one of government officials is also a consumer, how to make the brand has become stronger in their minds is the right way. Had n