She Marketing Summit coming.docVIP

 PAGE \* MERGEFORMAT 7 ‘She’ Marketing Summit coming ‘She’ Marketing From EMKT., in the end should we do? In advertising the film to increase women’s characteristics, improve the product make it equally suitable for a woman that can it? There is no simple matter! Marketing experience in all walks of life to tell you, ‘she’ marketing, you want to succeed, you have to put themselves in for the sake of women, from their own needs, tailored for their ‘exclusive’ products or services. There is no doubt, ‘she’ marketing era is gradually coming peak of its market potential is to be developed with unprecedented speed. In the United States alone, the market survey also shows that 80% of purchase decisions are made by female consumers; while those from ATkearney consulting report claimed that: Women consumption constitutes 80% of all consumer behavior, in the car buyers in the Women account for 60%, 40% of the shares were held by women - can be described as completely subvert the people’s existing imagination. Women, no doubt is this era’s ‘Man In Power’ (people power). Although people realize that ‘she was’ the importance of marketing, but at present the marketing for the women’s success? Regret to see, ‘she’ was generally overlooked the importance of marketing. Of course, there are many smart businessmen, the female customers as their core customer base is located, from the most basic aspirations of women, starting, and add some products from the emotional, psychological factors that moved them to the results become very popular. See the following example: Women can also use the construction tools Who says that the construction industry is a monopoly of the men home improvement? Women are neither hands-on, arbitrarily converted his own room? In the female manager, served as a construction company in New York the former Chief Executive Officer, Barbara Kavovit’s eyes, a woman can own hands, using some designed specifically for women, decoration, construction tool,