Stupid question- Who are the customers-.docVIP

 PAGE \* MERGEFORMAT 5 ‘Stupid’ question: Who are the customers? ‘Who are your customers? ‘If you think this is a redundant fool questions, I will sternly pointed out: wrong! Wrong! Imagine if run private universities, what your customers are reading the students or their parents? If the production and baby, and ask your customers are the baby to his parents? If the production of medical pharmacy, ask your customer is that the patient or a doctor ... ... Answer to this problem is not as simple as imagined. First of all, users of the product and its buyers or regular decision-makers are not uniform, an adult to buy breakfast, children may also be eaten, then, who is the customer? For some industrial products, such as central air conditioning, their customers in the end is the decision-makers, technical staff, or enjoy the air conditioning tenants? Second, for most products, customers themselves may have diverse characteristics, for example, with a product, its customers may be children, it could be adults, may be family, it could be flat, then who is the customer ? Again, the current distinction between past, present and potential customers is also often a difficult process, for example, buying a refrigerator, even if he was in the past three years, and no new purchases, then he regarded as the last buyers? Another example, a customer in the past month in the purchase and use of certain products, but three months ago, suddenly stopped buying, then he eventually did the company’s current customers do? If you can not be immediately reached for the above question is answered correctly, then you must fully consider the following factors and make an accurate answer: * What is the product target market? * The state of product market segmentation? * How much potential products in the market? * Product competitors? * What are the product users of the crowd? * What are characteristics of users of the product? * Consumption of the product cycle is long? * Buyer