Sundance Kid Heaven repeater Marketing Planning Record.docVIP

 PAGE \* MERGEFORMAT 11 ‘Sundance Kid Heaven’ repeater Marketing Planning Record Stoudemire was once a household name brand, ‘Succeed Sundance Kid’, ‘clap song’ ad be called marketing and advertising sector, classical, Sundance Kid brand influenced a whole second generation of people. With the decline of learning machine industry, Sundance Kid are not scenery. Enterprises to enter the late nineties, the transition period of ups and downs and hard against the change, to seek a sustainable development in the direction of the business. Sundance Kid in 2099 began to set foot in repeater industry, with the repeater development of the industry, the company has basically achieved the adjustment of industrial structure. However, due to a lack of investment over the years in brand, product, channel, services, failure to effectively integrate, Sundance Kid fatigue Jian Xian, in the strong opponents such as the forest of the market, unable to achieve a strategic breakthrough. Repeater on the market the brand is currently divided into three categories: the first category, represented by BBK brand, brand features have been fixed, as the industry leader; the second brand Sundance Kid, 10000 letters, Kim Jong-represented, in the market with good brand recognition and reputation to the industry challengers; third category of brands have in common is a certain degree of brand awareness, market share is not high, in the local market, a more stable sales for the industry follower. ‘Succeed - Sundance Kid learning machine’ has become a regular feature of the brand Sundance Kid. How to re-brand positioning and refreshed with a new marketing concept of the formation of differences, it will be brand, product and marketing comprehensive integration of marketing planning is that we consider the main issues. After careful discussion of marketing and analysis of the situation, we have developed the industry’s Sundance Kid repeater Challenger’s overall marketing strategy, establishing