Winter Marketing 10 guidance.doc

 PAGE \* MERGEFORMAT 12 ‘Winter’ Marketing 10 guidance The economic crisis has changed the market environment, leading enterprises of goods difficult to sell, operational difficulties. Changes in market environment, many factors, but one of the most essential factor is the consumer’s psychology has changed. In order to help Chinese companies a deeper understanding of the crisis, Wen Tao brand research institutions to a large number of end consumers shopping for the objective study of the psychological criterion to study the crisis and psychological changes in consumer shopping terminal. Thus, from the bottom-up perspective, standing psychological changes in consumer spending trends, standing on the nature of the problem, to think about how to adjust the marketing strategy company, in the crisis sellers and smooth through the winter. First, the economic crisis psychological impact on consumer shopping The global economic crisis on China’s economic damage caused by large, consumers are increasingly uncertain future, even pessimistic. Advocated over the years from eating ahead of consumer-based concept of the West will be playing back to a prototype, the Chinese consumer will return to saving traditional consumer habits, store operators ultra-microscopic changes in consumer shopping, the most intuitive reflects this phenomenon . Wen Tao brand research institutions in planning large-scale supermarkets in a city a ‘financial crisis, the next new trend in consumer shopping market research’ Show: (A), changes in sales data analysis 1. Store’s overall passenger traffic declined significantly compared with the same period in history. Reaction of consumers shopping travel be reduced. 2. Single checkout a single analysis showed that a single reduction in the number of people to buy a single product, that is, the same consumer goods, bulk purchase was reduced. 3. Single checkout a single analysis showed that single overall decrease in the amount of one-stop shoppin