1 +1 and 1 +2 model.docVIP

 PAGE \* MERGEFORMAT 6 1 +1 and 1 +2 model Set up a regional market, a dealer (distributor model is often said that ‘1 +1’ Most large and medium-sized enterprises used to this one model that corresponds to the direct advantage of the reaction faster, train dealers loyalty; bad point is that supply coverage is small, the manufacturers reserve forces are not sufficient, to respond effectively to market anomalies With the deepening of the depth of the marketing concept, well-known manufacturers of ‘1 +1’ model extends to the ‘1 +2’ model, that manufacturers corresponding to two or more dealers or distributors, is obvious - the introduction of competition, dealer dynamic strength, a wide range of after-sales service can respond effectively to market anomalies, market more conducive to sustainable and solid development. Case I: Yesterday morning about a friend I’m going out to eat small S, did not expect to run so fast - have arrived in Chengdu it! Friends complain about the phone: ‘Do not mention the dealer did not want to Zhao, complained about the poor quality of the product, do not sell. Years ago, he booked a 4000 to fish crispy, just split the 2000, the remaining 2000 Seeing pieces date to more than half. Sha do? urgency of the situation, I fly the night arrived in Chengdu! depressed ah! ‘ ‘The day before yesterday, Zhao did not come to the factory yet, your hospitality is not bad, he gave the bag back and forth travel expenses, and how capable Zhao such a thing. Is not because of external factors?’ I asked. ‘Do not know, ah, very good cooperation before, was doing anything unusual ah, one thing is that my customers do not seem to accepted.’ Friend replied. ‘It’s something like you, just start the market for, authorized dealers should not vote, should be’ blind get ‘, regardless of Joe Smith, Lee, or five, if you want to ship the new market, the more chaos the more likely survived ah.’ I responded. Case Study: The company A is well-known frozen