A large commercial mall marketing the Minister of War Record of the readme (b).docVIP

 PAGE \* MERGEFORMAT 19 A large commercial mall marketing the Minister of War Record of the readme (b) First, commodity marketing is the key In September 2002 I did six years from the office out in large business groups have a new shopping and leisure Mart Plaza (Fushun branch) as investment director of the Department Store, the first Chief Planning Manager and Director of the Office, then straight to the CEOs asked to re - the formation of marketing department, in a short span of two years, experienced the frustration - landscapes - the peak - trough life Li Lian. Engaged in marketing for nearly two years, the author in supermarkets, department stores, specialty stores, three major Yetai engaged in retail marketing director for high-level work, from Liaoning to Shanghai to experience the deep, is to make any promotional activities, product marketing is the most important left to talk about sales of commodities is equal to a river without water, without trees. Say that I’ve got to commodity marketing in the ‘New Mart?? to do when you talk about planning manager. At that time I had just returned to school in the investment department, puffed up with pride, determined the new SigmaTel do a good job of planning, but in practice the operating and distribution found in supermarkets, the contradiction between the two departments directly restricts the practical effect of the promotional activities. In other words, you want to do promotions, there is no support in terms of distribution, your promotional copy can only be turned into a white paper, and as the leadership of the two departments, the new manager of SigmaTel’s is big business in Fushun Group, Assistant to the President Stone simply do not total to the store office, so we created a contradiction between the two sectors has never been satisfactorily resolved, ‘isolated mining camp’ conflicts have been plague me. Later, a deputy manager, then prompt me, she said, ‘Wang, you should mention is intended to for