A marketing directors three-three.docVIP

 PAGE \* MERGEFORMAT 42 A marketing director’s’ three-three According to statistics, China’s annual increase of 150,000 private enterprises. Is nothing less than the number of large, but the big to do in the market competition strong rare. 60% of them die within a few years, private enterprises ‘death-out rate’ is so high because the natural variety, but most of the boss and cultural qualities of private enterprises is low, corporate governance is falling behind, the lack of understanding of modern marketing theory, and control is one of important reasons. I had a well-known brands in the country as a sales company’s executive vice president, followed by long-time director of marketing of private enterprises, has served on the three enterprises. Deep feeling is that many CEOs of private enterprises superficial understanding of modern marketing theory, taken out of context, as Mangrenmoxiang picture as I do not know, but to no avail. Do not know if marketing is a systematic project and is on the market, brand, product, channel, resources, management team and other aspects of the optimization and integration. With the opportunity or luck or speculation created a momentary success, but in an intersection when the development of enterprises to easily disoriented, or stagnant, or choose the wrong direction into the downstream stagnation or the enterprise space. I would like to be engaged in three different characteristics of the private enterprises to experience first-hand experience combing summary, captures this in mind, with questionable peers. For narrative convenience, respectively, in chronological order, these three companies known as the A Company, B Company, C Company; brands were also known as A Brand, B, and C brand brand. 1, A CEOs marketing insights: the essence of marketing is that the lower the better thing to sell, open-Kanto salesman useless. A brand was once a milk beverage companies Hebei top three, ranking Sanlu, X, after the brand. Enterpris