A name mean- For Apple which means targeting the digital living room.docVIP

 PAGE \* MERGEFORMAT 15 A name mean? For Apple which means targeting the digital living room More recently, Apple Computer Inc. changed its name to Apple, the move opened a new chapter in Apple’s history. It is the repositioning of the apple is a consumer electronics company, not just a computer products manufacturer. At the same time, it has demonstrated the determination with Microsoft rivals such as Apple in the digital living room fight over the area. Apple opened a new page January 9, Apple Computer Inc. changed its name to Apple, Apple’s move opens a new one: consumer electronics, integrated into its CEO Steve Jobs (Steve Job) the focus of the new strategy, while individuals Computer products will be back seat. Indeed, Apple’s announcement shows the company has grown from a computer manufacturer into a consumer electronic products company. The company changed its name on the same day, Apple has also introduced an iPod music functionality with the iPhone, and a name for the ‘Apple TV’ (Apple TV) television set-top boxes, which can be downloaded iTunes content (video, TV , music, movies, etc.) output to TV. January 17, Apple claimed that ended December 30, 2006 the first fiscal quarter, its iPod sales have reached 21 million units. 7.1 billion over the same period in the company’s sales revenue, iPod and iTunes service accounts for 40 billion U.S. dollars. In contrast, Mac machine sales accounted for only 2.4 billion U.S. dollars over the same period - Mac machines in the first quarter, shipments of 1.6 million units, lower than some Wall Street analysts expected 1.75 million units. Experts at Wharton point out that changed its name to ‘Apple’ means that its iPod released since 2001, when the opening of business strategy from perfectly justifiable. This strategy aims to create a digital living room hub equipment, audio and visual content on demand, as well as the seamless integration of different devices. However, as the highly competitive computer mar