A new way of pharmaceutical marketing.docVIP

 PAGE \* MERGEFORMAT 11 A new way of pharmaceutical marketing After the New Deal medicine, pharmaceutical marketing, academic marketing had become the hot spot. In particular, the definition of policy, so that pharmaceutical companies in mind that bottom 12 .6 spokesman of the Ministry of Health statement: medical management in the purchase and sale of commercial bribery in the field, will establish long- effective working mechanism. and clearly show that the “Welcome to the clinical normal business communication.” The author believes that academic marketing is to the prescription drug product characteristics and clinical value as the core, refining competitive products selling through multiple channels of communication with the target audience, maximize customer value, and ultimately the product to promote sales, and ultimately brand loyalty marketing. Popular point that: is used to drive the product of academic sellers. Previous prescription drug marketing model, the pursuit of short-term quick-impact, ways to bring gold sales personnel to promote mainly the lack of systematic, long-term effects of academic marketing is more focus on the objective of sustainable profitable ways to push and pull combination, on short-term sales and brand effects accumulation of more integrated care. Can be said that academic marketing objective is to build a mature and efficient marketing system, through the integration of upstream and downstream R amp; D resources, academic resources, human resources, channels and resources, quickly and efficiently bring new products to market-leading products made or “blockbuster.” growth of the history of foreign pharmaceutical giants, everyone case. So, the establishment of academic marketing system, from which point of start? After I analyze the market environment that academic marketing, can be summarized into four components (composition and relationships shown in Figure I. segments as shown in Figure Two: Media of academic