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A snack food company recruited the content of questions and my answers
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A snack food company recruited the content of questions and my answers
1, Q: Which leisure market, several types of distributors? (Please channel type details)
Answer: a, trading companies, mainly in the terminal stores as the main channel, such as the main distribution: biscuits, melon seeds, puffed food, rice crust, bun film, and some dry fruit
b, full-time dealers, distribution channels: the retail and also wholesale and distribution, distribution of products suitable for terminals and access channels, he was both for general operation of the terminal can store the wholesale channel. But he mainly snack foods-based, will not do other agents products.
c, Volkswagen dealer, distribution channels: the retail and also wholesale and distribution, distribution of products suitable for terminals and access channels, he would be able to operate the general operation of the terminal can store the wholesale channel, in the distribution of snack foods at the same time there are other categories of product distribution , and even some unrelated products. For example: mosquito coils, detergent powder, drinks and so on. d, authoritarian wholesalers, some of the wholesale market or in the township’s major wholesale distributor of snack food for a living.
e, general wholesalers, who distribute the product more mixed, not only snack food business, but also many other categories of business products.
2, Q: how to manage the dealer? (Build dealer execution)
A: The only need to do one thing: is to make his full confidence in you
Specifically:
a, by example, doing to him, to the dealer for demonstration;
b, occasionally let him eat a small loss; (in some small issues with you if he happened differences of opinion, do you listen to his moment, when the results come out later, when he discovered that his decision is wrong, his trust in you will strengthen the point)
c, to strengthen the ranks of dealers; (In fact, the market operation, so the mar
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