A correct understanding of marketing.docVIP

 PAGE \* MERGEFORMAT 5 A correct understanding of marketing A reference to promotion, many people immediately jump out from the minds of some policy activities, such as lower prices, take the gifts to the heap and other activities. From EMKT. in marketing promotions is how can one explain it? We know that traditional marketing theory is the basis of 4Ps, one of which ‘promote’ means the marketing strategy of the sales promotion. Therefore, the promotional strategy is the basic marketing mix strategies. Promotional strategy is an enterprise how personal selling, advertising, public relations and promotional activities and other promotional means to transmit information to consumers, causing their attention and interest, stimulate their purchasing desires and buying behavior in order to achieve expansion of salesPurpose . Can be seen in front of many people listed price cuts, take the gifts and other activities to promote the activities of just a few examples. Promotion strategy based promotions at the same time the starting point and the different roles can be divided into two kinds of strategies: 1. Push-type strategy, that is a direct way, mainly through personal selling tools to integrate products into sales channels, the process of its role as follows: salesman to recommend products or services to distributors, and then recommended by the distributors to retailers the final recommendation by the retailer to the final consumer, the policy generally applies to the following conditions: (1) small business, or non-sufficient funds to implement the comprehensive advertising program. (2) market more focused, distribution channels, short, large sales force. (3) The product has a high unit value, such as special products, purchase products, etc.. (4) The use of the product, repair, maintenance method requires demonstration. (5) products are sold off-season, or new product introduction phase and the low market share. 2. Pull-type strategies, and take an indirect