Adidas- Thoughts on Reclaiming the charm of scenarios Advertising.docVIP

 PAGE \* MERGEFORMAT 5 Adidas: Thoughts on Reclaiming the charm of scenarios Advertising Marketing, namely the transmission of the marketing scenario reproduction through the life of what happened, or is the brand spokesperson astonishing move, and then advertising them to use a certain degree of artistic process, effective communication through a variety of carriers in order to achieve promotion and shaping The purpose of the brand. Reproduce is a common scenario that is time-tested advertising and marketing, using the most was Procter amp;amp; Gamble, both the Safeguard of the bus or in a child contact with each other, or the first carry gas cylinders, to today’s Oil of Olay bath milk Advertising is a kind of the life of the reproduction, but the use of scenario reproduction of the most successful, it should be the number of hit television nowadays in all of the Adidas ad, its use of Madison in 2004 35 seconds to kill the Spurs must live cases, and to a certain degree of artistic process, be elevated to even the ‘God have been moved to tears’, people had a positive brand association, and is Adi ‘not impossible’ vivid portrayal of the spirit of the brand. With Adidas, for example, a good marketing communications, at least for the Adidas brand to bring the following value: First, to echo and enrich the spiritual connotation of the brand Tracy McGrady scored 13 minutes 35 seconds, must kill the Spurs, a good interpretation of echoes Adidas’ Impossible is Nothing ‘spiritual connotation of the brand, through the scenario reproduction, Adidas brand can effectively enrich the connotation, as a separate’ Nothing is impossible ‘is a slogan, or as an advertising language, no real content, give people a very empty feeling, on the lack of an effective appeal and brand marketing momentum. Second, improve the memory of degrees Scenarios can effectively improve the reproduction of the memory of a wide audience degrees, 35 seconds never to kill the championship Spurs,