Adjust the marketing strategy.docVIP

 PAGE \* MERGEFORMAT 12 Adjust the marketing strategy In the tactical strategy of evolving into the process, the need for some adjustments. The market is immutable, because the marketing efforts will not make the market structure or consumer buying patterns to change significantly, nor can significantly alter the future of customer opinion. Nevertheless, it is to change the market mechanism is still placed their hopes.Marketers believe that they can make use of advertising to change people’s consumption behavior, it is like to open the door to change the temperature in the case. Therefore, the advertising industry in each of the propaganda used against the cost of drugs up to 5 billion dollars. The drug traffickers and drug wholesalers, despite the rolling financial resources, but having left nothing in this respect. Of course, the ban demand for drugs. Any marketing efforts can not eliminate people’s needs and desires. Consumption of alcoholic beverages in the United States was once regarded as illegal, however, who eventually won the temperance war victory? The Government or the public? Do not try to fight with the market, marketing aims to change people’s thinking should not be, but lurking in people’s minds to the ideas and concepts ‘active and clever’ to be used. The marketing people are often due to external events or the environment changes in a boycott. They remember Shashi than the industry’s teaching: ‘first and foremost to their own firm. ‘ 1. Fantasy to change market Top-down strategic plans almost always try to allow the market to produce a change, and because of this change can not be achieved to make the plan come to nothing, the war pieces too numerous to cite such examples. In 1942, Adolf Hitler on the Russian front-line strategy calls for conquering the south of Stalingrad, to open up access to the Caucasus, oil-producing areas of the road, but Frederick Sunkist rus failure to achieve this goal. Many top-down marketing plan met with Por