Adopted- Always one step ahead.docVIP

 PAGE \* MERGEFORMAT 6 Adopted: Always one step ahead In 2010, the era of marketing planning industry change, the arrival of the storm already! Consulting firm in this market in the end what changes need to further promote innovation and sustainable business development? Observing changing World, the only constant is change! Brand marketing consulting industry practitioners are familiar with this truth, the world’s changing every day, the market continued to adjust the industrial chain of resources, optimization, known as the tertiary sector has also been consulting with different degrees of influence and impact. Although marketing theory already changed from the 4P 4C. But it seems the effect of brand marketing is less effective or no economy in the “City.” Outbreak information age, consumer spending has been the proliferation of information on mental bombing become increasingly under The more rational, ads can not simply spread information or sensational. Today the factors that influence the audience to buy the product more and more dependent on advertising and marketing strategies to disseminate it, whether it matches the channel and meet the needs of the consumers resonate with it? Therefore, the industry eco-mess, for the understanding of advertising and marketing is still very fuzzy boundaries, some advertising companies involved in the design to marketing and management, and media agency based companies in addition to regular agency business, but also the gradual entry strategy services. all kinds of advertising Companies from the pursuit of economies of scale, diversification of economic effects to the pursuit of fine work, professional services, the direction of transformation. So as to produce high added value (the promoter of the brand, advertising company only to find their own value orientation, it has survival value. Looking at the international, successful development of the domestic advertising trends, strategy-based advertising compani