Air-conditioning industry in 2005- Turn Left Turn Right-.docVIP

 PAGE \* MERGEFORMAT 8 Air-conditioning industry in 2005: Turn Left Turn Right? Since the entry in March, air-conditioning end retail market is steady start, especially in the countries the United States, Suning and other business giants, driven by volume, compared with the same period last year, growth. At the same time, some manufacturers are dramatically reducing the market speculation and price shuffle into war, direct operation of terminals: one channel for the promotion will be another one, the means renovation of promotional activities, without exception that the industry is moving from ‘La City rally ‘to’ steady development of market segmentation ‘transition. The summer air conditioner market in turn go from here? Among the various speculations and assumptions behind, what will become a reality, what will become a new bright spot? Dark horse will re-appear? I will elaborate on these three areas. New price rises or falls Clearance Earlier this year the printing of it began to spread across two contrasting viewpoints: on the one hand, with the iron ore price rise, resulting in air-conditioned iron, copper and other raw materials surged, raw material price increases compression air-conditioning manufacturer in the hands of profit margins. The air-conditioned the implementation of new standards for energy efficiency, but also will inevitably lead to rising production costs, air-conditioning. Growth in the face of both the manufacturers how to digest this kind of pressure? Nothing more than product prices, or cutting corners. For the domestic pre-15’s leading brands, apparently will not be lost through a jerry-built to pass upward pressure on product quality. The short time period, Gree, Midea, Haier brand these three signs of the lack of prices, other manufacturers will naturally not take the lead in price hikes. In this way, this summer’s air conditioner market will be the strength to fight the various air-conditioning manufacturers, consume duel betw