Air-conditioning industry function and benefits of change.docVIP

 PAGE \* MERGEFORMAT 6 Air-conditioning industry function and benefits of change Terminal Market: Lost and hope exist side by side 2005 Frozen years, with air-conditioning are closely related to production of raw materials, steel, copper and other materials collectively prices, while the summer temperatures in many regions because of rain and sustained cool ... ... all this so that competition is fierce in China’s air-conditioning industry even worse: Air-conditioning sales flat, industry average net profit declined sharply, manufacturers increasingly tight financial chain ... ... can say that the 2005 freeze in the shadow of a cloud of bleak revenue. While many second and third line or even four-line brands in order to empty the figures of some ‘catch up’, ‘striking’, continue to indulge in the blind expansion of production capacity and the unlimited expansion of market size. Statistics show that, as of the end of August 2005, the domestic air conditioner market in stocks to break the 10 million units. In this case, almost no one doubt that the Chinese air conditioner industry in 2006 will be opened frozen situation. The author in the New Year’s Day, Spring Festival visited the country during the United States, Suning stores and some other large home appliances, air conditioners found in the basic counter sales of showing two distinct styles, on the one hand is the drastic price cuts a yell, on the one hand is the ingenuity of the marketing promotion, shopping guide anomaly busy but smiling, and perhaps this is the uncertainty of 06 frozen is a good omen for the year. ‘Although the winter, but many people moved house or decorated at this time, houses, festivals also have more time to purchase, why we have recently sold well, special machines and process sophisticated high-end machines sell better, this new on the days Diamond Star, Do not look expensive, one day out of dozens of sets. ‘America’s air-conditioned shopping guide obviously very satisfied with t