Ajisen Ramen- the standardization of big business.docVIP

 PAGE \* MERGEFORMAT 9 Ajisen Ramen: the standardization of ‘big business’ About Pan Wei, there is a group of very fresh data. The 53-year-old Hong Kong woman, took only 13 years, it will be an area from the Japanese island of Kyushu Ramen is currently a lot of brand development has become synonymous with the eyes of Japanese ramen. From the year start-up to a small carts now sitting on 388 direct sales stores, from 15 yuan a bowl in 1996 to the present 28 yuan a bowl of noodles, Pan Wei’s career grew and grew. In 2007, Ajisen Ramen listed in Hong Kong has been sought after in the capital markets, financing and 250 million U.S. dollars. Today, the market value of Ajisen Ramen for more than 70 billion Hong Kong dollars. China is a big country dining, but utter the least sound of the chain restaurants are not many brands, and most of the regional market. The reason, in addition to flavor, difficult to standardize this operation is an important factor. Operations that can not be standardized, Chinese catering enterprises will not be able to quickly and snowballed grow. Ajisen Ramen noodles in China since ancient times is not the taste of one of the best, but it is the only ramen be the largest one. Ajisen Ramen on what basis has been successful? Ajisen Ramen retrospective history of the development is not difficult to find standardized operation is Ajisen Ramen rapid development. By the Hong Kong Polytechnic University’s Asian Brand Management Center hosted the fifth International Conference on brand management, Pan Wei told the ‘new marketing’ Reporter: ‘All of our stores for 100 dishes, each a bowl of ramen, and each of the small material weight, tastes are identical. ‘To make the country more than 300 cities in 46 stores to achieve standardization, is not an easy task. In order to make the weight of each bowl, temperature, taste consistency is Ajisen Ramen more than a dozen intelligence departments, more than 9,000 employees efforts. The way the industrial